Tuesday, July 19, 2011

Think About Advertisements

A few weeks ago I read Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must by Kalle Lasn (founder of Adbusters). I had picked the book up in a used bookstore about five or six years ago, and it was already "old" (as far as books go) then. But what I found amazing was that, even though this book was published in 1999, it was not outdated in its content. In fact, it is even more applicable now--in 2011.

We have become a society of consumers who think their electronic gadgets need to be updated yearly (or even more often), their cars need to be replaced every two or three years, and their clothes need to jive with the latest fashion magazines. We're a throwaway society (also called "planned obsolescence"), a society heavily influenced by advertisements. We're a society that is not made up primarily of individuals but, instead, a bunch of robotic people who dress, talk, and think the same thoughts. (See previous post, Think About Thinking.)

This may sound obvious, but the big problem with the conformity in our society is its resulting lack of diversity. As self-evident as it sounds, those of us who fall for the marketing schemes do not seem to realize the potentially devastating outcome(s). Lasn writes: "Cultural homogenization has graver consequences than the same hairstyles, catchphrases, music and action-hero antics perpetrated ad nauseum around the world. In all systems, homogenization is poison. Lack of diversity leads to inefficiency and failure. The loss of language, tradition or heritage--or the forgetting of one good idea--is as big a loss to future generations as a biological species going extinct" (p. 26). If we all try to look alike, dress alike, and talk alike, where are new ideas going to come from?

For my part, I do my best to say "no" to "planned obsolescence." About three years ago I got rid of my 1989 Ford Tempo, a car I had been driving since high school. I literally drove it as long as I safely could. Now I drive a 1996 Taurus, which feels like a luxury to me. It's a good car, and I also plan to drive it as long as I can. Personally, I'm not impressed by people who drive new cars. I'm impressed by people who stray from the norm. If "everyone" has something, I admire the person who doesn't. Of course, I also have to be realistic: I could not be posting this blog if I were using a typewriter, and I might even have trouble if I were still using a dial-up connection. It's true that sometimes we have to change as the world changes. I'm trying to retain some semblance of individual thought, though, and it's often not easy to do.

To show how swayed our American culture is by media, Lasn compares an audience of a sitcom to Pavlov's dogs: "[Y]ou laughed because some network executive in a corner office in Burbank gets paid $500,000 a year to make sure you do. You laughed in the same places that the live studio audience laughed, give or take a little after-the-fact digital modification. The bell rang and you salivated" (p. 38).

Do you like being manipulated like that?

As a society, we are indeed being manipulated, and the marketing is, literally, everywhere we turn. Corporations are deciding our lives with their advertisements. If you want to be an individual and think for yourself, you have to fight back. Writes Lasn, "America, the great liberator, is in desperate need of being liberated from itself--from its own excesses and arrogance. And the world needs to be liberated from American values and culture, spreading across the planet as if by divine providence" (p. 61).

I've gotten into the habit lately of dissecting television and radio commercials and newspaper/magazine ads. For the most part, what I've found is appalling and, while there is always a lot of focus on the negative portrayals of women (and still nothing seems to change...see the post Think About Images of Women), the advertisements aren't just negatively stereotyping women. Nobody is immune to the pigeonholing.

I urge you to think about what advertisements are telling you. Look at how people are portrayed (men, women, children, different ethnic groups). Think about turning the TV off, reading a book, and making your own decisions.

Think about starting a revolution of individual thought.

And that's what "culture jamming" is: a revolution of sorts. To me, it's a revolution to take back individuality. Check out the Adbusters web site to learn more.

Also fascinating is the article/video, This is Your Brain on Ads, which explores the science behind advertisements (neuromarketing) and shows just how aware a person needs to be in order to not get sucked into the consumerism game.

Sunday, July 3, 2011

Think About Thinking

I started this blog, Inciting Thought, in part because, based on many (but certainly not all) of my interactions with people, I've come to the conclusion that society (generally speaking) has lost--or, is losing--the ability to think. Some possible contributing factors: the United States' education system, the influence of mass media, and a general narcissistic attitude.

When I read The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr (which I also referred to in Think About Solitude, Part 2), I realized that the problem runs much deeper than I had originally thought, and much of our thinking problem has to do with internet and technology usage. Our brains are literally changing, and there's no easy way to reverse what's happening. Carr writes: "Experiments show that just as the brain can build new or stronger circuits through physical or mental practice, those circuits can weaken or dissolve with neglect.... The mental skills we sacrifice may be as valuable, or even more valuable, than the ones we gain. When it comes to the quality of our thought, our neurons and synapses are entirely indifferent. The possibility of intellectual decay is inherent in the malleability of our brains... [T]he farther we proceed down [the paths of least resistance], the more difficult it becomes to turn back" (p. 35).

Scary.

Terrifying, actually.

The more time and energy that we spend on the internet or using our i-gadgets--checking email, Facebook, Twitter, and/or texting, etc., the less time we spend in a quiet space reading (or writing) for an extended amount of time. According to Carr, in the "undistracted reading of a book, people made their own associations, drew their own inferences and analogies, fostered their own ideas. They thought deeply as they read deeply" (p. 65). Now, even when we do read deeply, "we do so in the busy shadow of the Internet." Already in 1997, literary critic George Steiner noted that "the silences, the arts of concentration and memorization, the luxuries of time on which 'high reading' depended are largely disposed" (pp. 110-111). Carr states that, while it's possible to think critically while reading on the Internet, it's "not the type of thinking the technology encourages and rewards" (p. 116).

Carr further cites how reading and writing skills are declining. Between 1992 and 2005, literary reading aptitude dropped twelve percent (p. 146). And, as our reading and writing skills decline, so do our critical thinking skills.

And, then, as our critical thinking skills decline, we become more and more a society of robots...or cookie-cutter cookies, whichever metaphor you prefer. I would argue that self-actualized people know how to think deeply, but when I see so many young people (it's not just young people, but they are the most susceptible) wearing the same clothes, sporting the same hair-styles, talking in the same manner, listening to the same music, etc., I question how self-actualized they really are. It is difficult for one to have a healthy and successful relationship or marriage without truly knowing and loving oneself first. I would even argue that these lack of critical thinking skills are partly responsible for the high divorce rate in this country.

Ever since our reading, writing, and thinking skills have waned--most notably, since the mid-'90s--I've also been aware of a decline in "feminist" (I use the term loosely) thought. I'm not talking about a "men are scum" mindset; I'm talking about women and equality. I'm talking about women feeling good about being women and about women being independent people (not dependent on men). I'm talking about making sexist remarks and stereotypes of women disappear.

If any of you are familiar with author Peggy Orenstein/her blog, PBG, or Hardy Girls Healthy Women, you are familiar with what we--meaning: the above people/groups and any other woman who thinks deeply about the images and issues surrounding her--thinking women are up against. People and organizations such as those three, which try to combat the disgraceful commercial images that stereotype and/or degrade women, are few and far between.

Encourage the females (I'm focusing on females, but, actually, this applies to males as well) you know to think critically and deeply, to read deeply and often, to learn about themselves and the world, to be unique and independent individuals. I see so many young (let's say under 25, give or take a few years) women who "relationship-hop," thinking they always need to have a boyfriend. But one cannot easily learn about herself when she's always connected to another person. People change. I know with certainty that I am not the same person I was when I was 25. I thought I knew what I wanted back then, and, yes, some of my goals have remained the same. But many are different. And, in many cases, the reasons and the processes have changed. I've matured; I've grown. I've read and thought and learned.

And, because of all this deep reading and thinking, I know who I am.

Saturday, June 18, 2011

Think About Haiku

writing good haiku:
climbing a tree and reaching
to the highest branch

Haiku are fascinating. They look simple, but, much like the moments and thoughts they represent, are deceptively so. Although my haiku attempt above has several elements of a true haiku, I'm not sure if it would actually count as one; I am, by no means, an expert.

I became interested in haiku about eight years ago when I came across (and subsequently bought) the book How to Haiku: A Writer's Guide to Haiku and Related Forms by Bruce Ross. But, as sometimes happens, my interest waned. Life went on. A few times throughout the years I tried writing haiku, but, getting frustrated or bored, I'd go back to other forms of writing that I was more comfortable with.

My interest in haiku was renewed, though, when I received the book, Haiku Mind: 108 Poems to Cultivate Awareness & Open Your Heart by Patricia Donegan, as a Christmas gift this past year. Maybe it was because I was older (more mature? wiser?!), but writing and reading haiku (and about it) felt more natural to me, less exasperating.

Haiku Mind is a book that you can pick up, read for a couple minutes, set back down, read another book, then come back to, without losing your place or having to backtrack several paragraphs or pages. Each poem and explanation is independent of all the others. Consequently, I was reading it slowly, two or three pages at a time, taking time for many other books in between.

Then, a couple weeks ago, my dad ended up in the hospital after a heart attack and open heart surgery. I found myself doing a lot of sitting at the hospital that week, which, ordinarily, would be a perfect time to read. I was between books at the time, though, and didn't have the concentration to start something new. So, a bit absentmindedly, I grabbed Haiku Mind to take with me to the hospital. It ended up being the perfect book to read there. Throughout the week I read two-hundred pages while my dad slept, ate, or just sat. It was a book I could easily stop, start, and stop again, if my dad wanted to talk or if the doctor or nurses came in.

Not only that, but haiku poems are excellent reminders of the preciousness of life and the value of each moment. Haiku Mind inspired me to write a number of hospital poems (although not necessarily haiku). The hours I spent at the hospital with my dad were the clearest moments of that week for me. I was living in a haiku state of mind...living in the moment...cherishing the present. In the book, author Patricia Donegan states that "[w]e are so caught up in hope and fear about the future or rethinking the past, that we are rarely in this present moment" (p. 197). How true! The combination of reading haiku, writing "in" the moment, and praying gave me clarity, understanding, and peace of mind. And, I was thankful. Very thankful. Of life. Of each moment. Of being in each moment.

One of the days, I spent several hours reading while my dad just slept. It was important to him that someone was there, though, and being there was equally important to me. Even though he was sleeping. Even though there was silence. Donegan tells us, though, that "[m]ost of our deepest moments occur when we are alone in silence or with others in silence. It is a gateway of nurturing, of healing, of renewal, and sometimes of revelation" (p. 151).

As a society, we tend to move so quickly that we forget the little moments that make up our lives. Donegan writes: "If we could but stop for a moment, if we could turn off the TV, computer, iPhone, or whatever gadget we are using, feel our breath moving through our lungs, smell the air, and see around us, we might be amazed by what we find" (p. 47). It is precisely that mindset that helped me really "feel" the moments with my dad at the hospital. Those moments led to poems. To thoughts. To lucidity and understanding of the situation.

I have a new awareness of haiku now, a new passion for it. I'll keep practicing being in a moment, valuing it; and I'll keep practicing recording that moment as well, even if it's in the form of an imperfect haiku.
 
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(For more of my thoughts on being aware/being in a moment, see the post, Think About Being Present.)

Monday, May 30, 2011

Think About Solitude, Part 2

(If you haven't read my original post, Think About Solitude, I encourage you to do so--but you do not need to have read it to make sense of Part 2.)

I recently read The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr (which I mentioned briefly in Think About Books, Part 2). It was a fascinating book and I will probably refer to it in several upcoming posts. It's one of those books that I keep pondering, even though I finished it two days ago. That seems an appropriate reaction, too, since thinking deeply (or, critically) is one of the main ideas that Carr discusses in the book.

As Carr demonstrates, the internet is changing our brains in such a way that one might say it's creating, generally speaking, a society with technology-induced ADD (Attention Deficit Disorder). The internet limits one's ability to really contemplate and understand the information one reads and how it might apply to his or her life. Carr writes that "[t]he development of a well-rounded mind requires both [my emphasis] an ability to find and quickly parse a wide range of information and [my emphasis] a capacity for open-ended reflection.... We need to work in Google's 'world of numbers,' but we also need to be able to retreat to Sleepy Hollow. The problem today is that we're losing our ability to strike a balance between those two very different states of mind" (p. 168).

Carr later quotes novelist David Foster Wallace: "Learning how to think really means learning how to exercise some control over how and what you think. It means being conscious and aware enough to choose what you pay attention to and to choose how you construct meaning from experience" (pp. 194-5).

In other words, we need to "unplug" every so often. We need solitude, nature, and some form of silence. We need time and space to think.

This evening I rollerbladed a little over 11 miles. A lot of people like to listen to music when they exercise; but, when I exercise, I like to just think about things--in the way that constantly "connected" people might not be able to.

Me, unplugged.

While I rollerbladed I thought about Carr's book, and that is when the idea for this blog post came to me. I also pondered my career/job options. I wrote poetry in my head while I rolled along. I thought about my friends and family. I listened to my wheels against the pavement and enjoyed the sound they made. I delighted in the little noises of nature and watched bunnies hop through the reeds along the path. I thought about how, at 90+ degrees (even in the evening), there was no way I could do the full 15.8 miles I've done the last few times I've been out.

And every thought took me back to Carr's book and our society's reliance on technology and the distractedness it creates. I am certainly not immune to this technology-induced ADD; and, as I thought about Carr's book, I realized that I don't want to lose my capacity to read deeply and think critically. Therefore, I think that in order to hold on to this ability, I need to make time to read, write, or do any other activity uninterrupted--time when I'm not texting or checking email, Facebook, or Twitter.

Solitude.

Monday, May 16, 2011

Think About Money

 "There's no such thing as a free lunch."

 I think that's the only thing that I remember from my high school Economics class. It seems to be a pretty ubiquitous phrase, and most people are familiar with it. I wonder, though, if many people really understand what it means.

Perhaps I'm in the minority in the way I view money. I don't see it as a goal in life. For example, I see (for the most part, at least) designer labels, fancy cars, and huge houses as crass and gaudy. And, to me, a diamond ring doesn't mean love; love comes from the heart.

Suffice it to say, I'm constantly surprised at how other people seem to see and treat money. I've worked in retail for a number of years, but it's at my current job in a college bookstore where I've seen the most blatant abuse of funds, especially funds that come from other sources (i.e. government). As someone who was taught from an early age how to save money and make wise purchases/investments, I find it disenchanting to see how careless many college students are with their money. While I chock up many of these financial choices to immaturity and materialistic selfishness, it's what they do with government money and other aids and scholarships that irks me the most. Some students even brag about how they will avoid paying it back.

One student who had a bookstore stipend that she didn't have to pay back just started tossing items on to the counter, barely looking at what she was buying. "It doesn't matter," she said. "It's free." I had to stop myself from replying, "There's no such thing as a free lunch."

Another student was buying something with money other people had given him to make the purchase. When given the choice between a less expensive and more expensive item, he grabbed the more expensive one, saying, "I don't care; it's not my money."

"I don't care; it's not my money."

That statement denotes precisely what is wrong with so much in this country. Government programs; federal, state, and local governments; educational programs; school districts; corporations....

In most cases, it's not so much that the money doesn't exist (for various institutions and programs); instead, it's that the people in charge of handling the money don't allocate it smartly. In actuality, a lot can be done with a little.

Think about it; how do you view money?

Sunday, May 1, 2011

Think About Reading

I'll proudly wear the title of Literary Snob. I'm okay with that, I admit it. There are some authors that I won't read because their books don't contain what I think of as "good" writing. They may be engaging stories, but their writing is simplistic and basic. Their characters are flat. No depth.

So, yes, I'm a Literary Snob. I'd rather stay a more-or-less unpublished writer than be an author of a flatly written book. That's just me. I value good literature. Likewise, it's what I strive to write.

However, I also believe that if millions of people are reading a poorly written book, that is far better than not reading any book at all.

Think about everything you might read in a day, words you read without even thinking about it. When I became a tutor for a local literacy organization, I realized just how much I take my reading ability for granted. Twice a week I meet with a student who managed to graduate from high school without knowing how to read fluently. Every day she faces struggles that the average adult knows nothing about. Menus, prescription bottles, recipes, receipts, billboard signs, ingredients on a box of cereal, and on and on.

Although poor writing, grammar, and proofreading skills irk me, having poor reading and reading comprehension skills sadden me. It saddens me because it is often under-privileged children who are the victims of poor reading skills. Through no fault of their own, these children may start school already academically behind their peers, simply because nobody has ever read to them or taken them to a library or even showed them a book.

But what about the children who are not under-privileged? I don't want to make this an issue about the public education system in the United States; that's only part of the problem.

A larger part of the problem in this country has to do with our society's values (or lack thereof?). A large chunk of people in our society put emphasis on the wrong things: money, status, fashion, outer beauty..., to name a few. An enlightening article from the April 18th Publishers Weekly articulated this idea nicely for me. In "The Light at the End of the Publishing Tunnel? On finding fans, not formats," Rudy Shur writes that "[i]nstead of focusing on how our books are going to be delivered to the reading public, we ought to be concerned with who will be left to read books."

Think about that for a moment.

Additionally, he cites that video game sales surpass book sales. Twenty years ago, books were a common form of entertainment. Now, though, a lot of people look for ways to BE entertained, as opposed to finding a way to entertain themselves. To that point, Shur writes: "While other countries focus on educating their children, we seem more focused on amusing them.... However, the responsibility of raising children who value education, and hence read, in any form, is no longer a priority. Without a vibrant and growing reading public to buy e-books or tree-books, who are we going to sell our titles to in the future?"

I will counter Shur here and suggest that many people will still buy books (e-books or otherwise); for some, it's about status--a way to show off their e-gadget--or a way of appearing intellectual. Whether they will read them or not...?

Perhaps the people who have earbuds fused to their brains, ipods sutured to their pockets, and cell phones superglued to their hands actually take e-breaks when they are alone. Turn off the tunes, switch off the television, and power down the laptop. And, then, maybe they simply sit on the couch with a book (or an e-reader).

Ahhh.... Simple pleasures. When I learned to read, my mom told me that a book could transport me anywhere, that I could do anything or be anyone by reading. Not only that, but I soon discovered all sorts of stuff I could learn by reading!

Think about reading. Actually, don't just think about it. Read to yourself or read to someone else. Read to a child!

But, mostly...READ.

Sunday, April 17, 2011

Think About Books, Part 2

Back in October, I posted "Think About Books." After reading an article in the April 11th Publishers Weekly just now, I felt compelled to write on this subject again.

The article is "Books Without Batteries: the negative impacts of technology," written by Bill Henderson. (I read it in the print version, by the way.) Henderson's thoughts echo many of my own, although he has different reasons for them. He refers to the book The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr, a book I was not familiar with (but have just requested from the library). Henderson states that Carr's premise is that people cannot read in depth anymore, that people can't think anymore, in general. "They are becoming 'chronic scatterbrains...even a blog post of more than three or four paragraphs is too much to absorb.'"

I have to agree that many people can't (or, at least, don't) think anymore. Working in retail, I witness this scatterbrain-ness on a regular basis, though I think "scatterbrain" may be too nice of a term. I am not sure if it's due to technology, as Henderson and Carr state, but it's definitely out there. I tend to think that it stems from our superficial materialistic society, in general, and our public education system. But, whatever is causing the problem, it has created a society of people who read poorly, write poorly, and, as a result, think poorly. They just don't take the time to do those things anymore. I regularly see Facebook posts where people use your instead of you're (and vice versa). (It's just Facebook, I know...not a big deal. But it works toward my point anyway. See my post "Think About Professional Communication.")

I'm sure there are many reasons that people love their e-readers, and I have no issue with that. Some people like gadgets, and that's fine. Some adamant proponents of e-readers, though, think that they're good for the environment. Of all the things Americans are wasteful with, print books and the paper they use are probably the least of the problem. One does not usually read a book and trash it. Library books can be re-read for decades. A person who buys a book often loans it to other people or, at the very least, ends up selling it at a garage sale or donating it to Goodwill. In any case, most books get read more than once, usually multiple times, by different people. Even textbooks that go into new editions every couple of years (which is a problem in itself, one that I won't address here) get used more than a couple of times.

E-readers, on the other hand, are like any other gadget in that they become outmoded, sometimes within a few months. Not only does that feed American society's heavy consumerism (which is problematic in itself), but it isn't as "green" of an option as those who rationalize it that way might think. According to Henderson: "To make one e-reader requires 33 pounds of minerals, plus 79 gallons of water to refine the minerals and produce the battery and printed writing. 'The adverse health impacts...from making one e-reader are estimated to be 70 times greater than those for making a single book,' says [a recent New York Times article]. Then you figure that the 100 million e-readers will be outmoded in short order, to be replaced by 100 million new and improved devices..., and you realize an environmental disaster is at hand."

Henderson goes on to say: "Here's what it takes to make a book, which...will be shared by many readers and preserved and appreciated in personal, public, and university libraries that survive the gigantic digital book burning: recycled paper, a dash of minerals, and two gallons of water. Batteries not necessary. If trees are harvested, they can be replanted."

As both an avid reader and avid writer, I can't help but love books. As though they are my own kin, I want to protect them. And, if anyone chooses to read on an e-reader, that is his or her choice, which I respect. But, please, PLEASE, please, don't drag the printed book and all that it encompasses down with you. According to Henderson, "Books are our history and our future. If they survive, we will, too."

So, if you made it through this blog entry and understood what you read: Congratulations, your brain has not yet been stunted by digital society! The world needs more like you! And, if you really understood what you just read, you'll pass this link on to others to read because knowledge is power, and knowledge comes from words. And maybe, just maybe, knowledge can start to displace the ignorance and apathy which are all too prevalent in American society.

(And, trust me, the irony of my platform here--the internet--is not lost on me. However, if someone offered me a book deal right now, I'd willingly put my blog on hold to write for the printed page.)